Wednesday, June 1, 2011

Why 'Hangover II' Is a Hit Despite Terrible Reviews

Most reviewers panned Todd Phillips? The Hangover Part II, but moviegoers gave it an A- CinemaScore. Not only that, the Warner Bros. sequel is so popular, it scored the biggest opening of all time for any comedy. It?s also one of the top Memorial Day launches in history.

Hangover grossed $135.2 million in its five-day domestic debut, the best showing of the year in North America, which has been plagued by a persistent box office slump.

According to exit polling by market research firm CinemaScore, 65% of those turning out for the R-rated comedy were attracted by the type of movie it was, while 54% were interested in the subject mater.

Studio executives have long groused about the disparity between reviews and what consumers like. And while they?re still bothered by bad notices, they know certain sorts of movies are ?review proof.? There?s no better example than The Hangover.

There was such anticipation for the movie that no one was going to miss out, period.

?Many of the industry?s largest box office success stories were not favorites of the critics,? notes on studio chief, ?just the movie-going audiences.?

Hangover Part II didn?t do too shabby overseas either, grossing $60.3 million from 40 countries, and bringing the movie?s total global launch to almost $200 million.

Source: http://feedproxy.google.com/~r/thr/news/~3/VmBU2Yn0I1k/why-hangover-ii-is-a-193388

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