NFL concussion lawsuit: How the NFL is like Big Tobacco.

Quarterback Trent Edwards of the Buffalo Bills suffers a concussion in 2008One of football's legal dramas has just ended, as the NFL's owners and players have reached a deal to end the pro football lockout just in time for training camp. Another, perhaps more enduring battle has just begun. Last week, 75 former players brought suit against the NFL, alleging that the league covered up evidence that concussions could cause long-term damage. The plaintiffs have hired a very heavy hitter: Thomas Girardi, who's best known as the lawyer who successfully litigated what's come to be known as the Erin Brockovich case.

A few months ago, I speculated about what a concussion suit might allege. We needn't guess any longer. The complaint, filed in California state court last week, puts the NFL under a legal microscope for a host of claimed violations of tort law: negligence, fraud, and loss of consortium. Also sued are related legal entities responsible for the manufacture and design of football helmets, as well as NFL Properties, which enters into equipment contracts on the league's behalf.

The basic factual outline of the claim is that the NFL neither informed its players about the possible long-term effects from concussions, nor protected them from the risk of head injuries. The lawsuit includes some high-profile players?Mark Duper, Otis Anderson, and Mike Richardson?and the injuries chronicled in the complaint are clear and dramatic. They range from memory loss and cognitive impairment to intermittent rage, depression, inability to concentrate, substance abuse, post-traumatic stress disorder, seizures, dementia, and early-onset Alzheimer's. The complaint also repeats the conclusion of Dr. Bennet Omalu that the deaths of players including Mike Webster, Terry Long, and Andre Waters were at least in part caused by chronic traumatic encephalopathy, triggered by multiple football concussions. (This suit, though, is limited to living players.)

All of these plaintiffs face a long and winding road from injury to liability and recovery. The former players' position is tricky, because the science establishing the long-term risks of concussions isn't new. If the NFL knew about it, why didn't the players, or at least their union? The attorneys set forth dozens of scientific facts from reputable journals and statements by formal and informal "authorities" (including Pop Warner, from almost a century ago), all to the point that the effects of concussions have long been known. So, why didn't the union try to do something about this, if it was so clear? The players' response might be that the NFL tried to throw them off the scent.

A comparison to Big Tobacco could be helpful to the plaintiffs here. The turning point in the litigation by smokers against the tobacco companies came when the decades-long campaign to misdirect and misinform the public was revealed. The scientific connection between smoking and deadly diseases such as lung cancer and emphysema, and the evidence supporting nicotine's addictive nature had been well-accepted by the scientific community. Nevertheless, in 1953 the companies created their own front organization?the Tobacco Industry Research Committee?to lend a veneer of respectability to their unconvincing counterarguments.

Once the cover-up and misdirection were laid bare, a legal switch was flipped. No longer were smokers seen as putting themselves in harm's way. Rather, they were dupes of the industry's long suppression of evidence. When their fraud?including a series of executives claiming before a congressional committee in 1994 that nicotine is not addictive?was revealed, plaintiffs went from losers to winners, virtually overnight.

Girardi is mounting a similar strategy, accusing the NFL's oxymoronically named Committee on Mild Traumatic Brain Injury of warping and misrepresenting the best science in an effort to obscure the connection between concussions and long-term brain injuries. Indeed, the complaint makes the football-tobacco link explicit. The players cite a comment by California Rep. Linda Sanchez during an October 2009 hearing of the House judiciary committee that likened the NFL's denial of a link "between concussion and cognitive decline to the tobacco industry's denial of the link between cigarette consumption and ill health effects."

This is smart pleading, made even more compelling by the complaint's citation of one of the most astonishing statements, surely, that's ever been made by anyone associated with a professional sport. In a 2006 article published in the journal Neurosurgical Focus, David Viano and Elliot Pellman?two members of the league's concussion committee?summarized their "research" to date. The fact that most players returned to the game within a week after suffering a concussion, they explained, was proof that "mild [traumatic brain injuries] in professional football are not serious injuries." It hardly need to be said that teams?and their employees, including doctors?faced strong incentives to encourage players to go back on the field, fully recovered or not.

By alleging a pervasive, fraudulent cover-up, the plaintiffs' attorneys have made the case a candidate for punitive damages, which are available only when the defendant's actions are worse than "merely" negligent. And the suit alleges that the NFL has gotten away with suppressing evidence by virtue of its "monopoly power over American football." This isn't an antitrust suit, however, and the term "monopoly power" isn't being used in a standard way.

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